Gustav is a well-known and established confectionery in Estonia that turned to me because they wanted to upgrade their existing logo.
One of the main rules was, that the characters of the logo should remain the same as before. So I created shadows behind the characters and added the crown on top because they are kind of the cake bosses of Estonia. For the final touch I added some illustrative elements as well to make the composition work.
The client was very pleased with the outcome and is still using this design today. They have numerous resellers and cafés around the country.
Bebee.ee is an online store that sells Estonian design for kids. This client needed the whole package – everything from the logo to web design. They asked for something cute and not too colourful for selling kids’ stuff.
I started with the logo, which resembles a stitched badge and therefore hints to handmade clothing design. I drew the brand name on the logo myself because I couldn’t find the right font for it. When I had already done the badge and the name I felt it looked a little boring, so I created a character the little baby bird.
When I started with the web design, I wanted to keep it recognisable yet simple. I also wanted to bring some more life into it, so I created the website as a little wonderland where the main character is the same little birdy who is on the logo :)
The client was happy with the result and especially with the birdy, which they are now using as a pervading character in their visuals and marketing materials. I am still working with them on regular basis.
Lämminakas is a company that produces sprouts! My mission was to provide the whole identity for them. In this case the client had a very specific vision for the logo that I had to follow and it turned out surprisingly well.
When I started with the web design I instantly thought it should be a one-page web. This way I would have more space for nice infographics to communicate the essence and healthiness of the sprouts to people. You couldn’t imagine how much power these tiny little things hide inside :)
I didn’t have a lot of playground regarding the packaging, because the package itself was already decided on and the only area for the graphics was a small space on top of the package. I kept it as simple as possible and gave it noticeability with colours each kind of sprouts has it’s own colour scheme that comes from the actual colour of the sprouts.
The client loved the result and I am still working with them in developing the website and creating other visuals.
Wiru Treening is a boxing gym what I started with few partners in 2014 Autumn. It is located in an old substation building in Tallinn city center. It is a very authentic old school boxing gym and I wanted to keep the whole brand identity and the logo as old school and genuine as possible.
I started with the logo, which is combined of a boxer silhouette and the name of the brand. At first I tried drawing many different silhouettes of a standing boxer but the result was very static, so in the end I came up with this boxer in motion, and it instantly worked and brought the logo to life.
Web design is quite robust on purpose because I wanted to bring the gym ́s old school feel to the web. The main function of the website is to give information on the timetable and the location of the gym as we were so new town.
I’ve had a lot of fun with creating printing materials, which are all inspired by American old school boxing posters. So are the visuals in Facebook, which are also done by me.
From the end of the 2017 Im no longer active in Wiru Treening, so designs from there on are not done by me.
Pärnu Kalamajakas is a well-known Estonian fish producer. When they approached me, they already had a logo and I started with the web design. They have fish stores and restaurants in Tallinn and Pärnu. So the main criteria was to promote the store locations and the kinds of fresh fish they are providing.
Fresh fish actually looks so good that I got a photographer to take a photo of all the fish species one by one to use them in web design. Most of their fish comes from the sea, so it was a pretty good idea to make the footer look like sea.
I have done quite a lot of print materials for them as well e.g. gift cards, business cards, van designs, price tags and so on. With all of those I have kept the old school authentic feeling because catching and selling fish is a very old and respected profession, and it worked spot-on.
The client liked the design, especially the authentic and ‘real’ touch of it that I achieved by using photographs of actual fresh fish. I am also very proud of the result and happy to have been involved in a creative project like that one.